Beyond the Book is a 6-week guided intensive for authors ready to go from published to profitable—without losing the heart of their message.
Inside this small-group experience, you’ll learn the foundations of how to transform your story into a living ecosystem: a brand, a business, and a legacy that works long after the final page.
What You’ll Build in 6 Weeks
WEEK 1
Message to Micro-Movement
Define the transformation your book delivers—and draft the framework that positions your message for impact. This is the starting point. Build your brand mission statement.
WEEK 2
Platform Foundations
Build the visibility engine that attracts your ideal readers, clients, and opportunities in a way that resonates and feels authentic to your core drivers. This is how you will fulfill your mission.
WEEK 3
Visibility Strategy
Learn to market yourself through podcasting, PR, social media, and public speaking—authentically and strategically. Build the bridge to your ideal target audience. This creates awareness of your mission.
WEEK 4
Monetization Made Simple
Design your first profitable offer—a workshop, course, mastermind, or retreat that extends your book’s message and impact. Learn the exact framework that has helped generate 7-figure businesses.
WEEK 5
Webinar & Conversion Framework
Craft a story-driven webinar or talk that leads seamlessly to know, like, and trust you and connect with your message and offer. This is the vehicle to deliver the value of your message.
WEEK 6
Next Steps & Scaling
Map your 90-day growth plan and your next step in the Beyond the Book ecosystem, through joint ventures, networking, building community and more.
Exclusive VIP Package
INCLUDES Everything above PLUS ½-Day Private Strategy Intensive with Joanna. That's 3–4 hours dedicated to your business model, pricing, funnel, and messaging and includes a custom 90-day launch plan + asset review